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The Certification in Hotel Industry Analytics (CHIA) is the only hotel-related certification for industry professionals focused on analytics. This recognition provides evidence of a thorough knowledge of the foundational metrics, definitions, formulas, and methodologies that are used by the hotel industry. Recipients learn how to “do the math” and interpret the STAR (Smith Travel Analytics Reports) reports to identify specific areas of improvement. The CHIA designation may be used on letterhead, business cards, and other writings.
Qualifying Candidate Hospitality professionals such as general managers, revenue managers, corporate staff, travel and tourism professionals, trainers, research staff, and hospitality and tourism students*.
Prerequisites: None
The CHIA provides an excellent introduction to the hospitality and tourism industry for non-hoteliers. This is a knowledge-based certification with no ‘time in position’ requirement, so anyone is eligible. (Individuals obtaining the Certification in Hotel Industry Analytics are awarded five recertification points that can be used for AHLEI certifications having a maintenance requirement.)
Topics covered 1. Hotel Industry Analytical Foundations 2. Hotel Math Fundamentals, the metrics used 3. by the Hotel Industry 4. Property Level Benchmarking (STAR Reports) 5. Hotel Industry Performance Reports
Obtaining the CHIA certification confirms recipients have: • demonstrated an ability to analyze various types of hotel industry data and to make strategic inferences based upon that analysis • a comprehensive understanding of benchmarking and performance reports • a grasp of the current landscape of the hotel industry, including relevant current events The CHIA is jointly offered by the American Hotel & Lodging Educational Institute (AHLEI) and STR.
Content Includes case scenarios, hints, sample reports, industry “tricks of the trade”, analysis examples, quizzes, discussion questions, and application exercises where participants gain hands-on experience working with hotel data.
Fee includes • CHIA online course (4-8 hours) • First exam • Certificate upon successful completion of the
Exam The CHIA online review program has been specifically developed to prepare candidates for the actual exam. This valuable resource provides an indepth review of the program content and includes both condensed and expanded versions of the training. Quiz questions are also included to help target preparation activities and test the candidate’s comprehension of hotel industry analytics. • Testing is administered online by AHLEI. • Exam consists of 50 multiple-choice questions that must be answered within a 90-minute time period. • Passing score: 70% or higher. • Two retakes are allowed if a candidate does not pass the exam. The fee is $50 per attempt and must be completed within the same six-month time frame of enrollment.
Recertification: Every five years Facilitated Workshops Personalized one- or two-day facilitated training workshops are available at an additional fee. Please call for more information.
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